Privacy Policy dada 44 – Your Information, Our Responsibility

1. Introduction

Welcome to the official dada 44 website. We, as the platform operator, greatly value your trust. This Privacy Policy is drafted in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international data protection standards. It applies to all users who register, browse, or interact with the dada 44 platform via our website or mobile app.

By using dada44's services, you agree to the terms outlined in this Privacy Policy. We encourage you to read this document carefully in full so you understand your rights and how we manage your personal information.

2. Information We Collect

We collect various categories of information to ensure your gaming experience is safe, seamless and compliant with legal requirements:

• Identity Information: Full name, date of birth, identification number (MyKad / passport), phone number, and email address.
• Financial Information: Bank account number, deposit and withdrawal transaction details for payment verification and KYC purposes.
• Technical Information: IP address, device type, operating system, browser data, activity logs and cookies.
• Geolocation Information: Approximate location for regional verification and fraud prevention purposes.
• Communication Information: Customer support chat records, incoming emails, and form feedback.
• Game Information: Betting history, wins, losses, and gameplay patterns to help us promote responsible gaming.

3. How We Use Your Information

Every piece of information you provide is used only for lawful and transparent purposes, including:

• Verifying your identity and processing your account registration.
• Processing deposits, withdrawals, and other financial transactions securely.
• Meeting legal obligations including KYC (Know Your Customer) and AML (Anti-Money Laundering).
• Providing effective and responsive customer support.
• Sending promotional notifications, special offers, and platform updates — only to users who have consented to receive marketing communications.
• Suspicious activity is monitored to protect your account from unauthorized access.
• Improving our products, platform features, and overall user experience.
• Compliance with the requirements of relevant regulatory bodies and authorities.

We do not use your data for any purpose unrelated to the operation of the dada44 platform without first obtaining your consent.

4. Data Encryption and Security

Dada 44 invests fully in industry-grade security infrastructure. All data transmitted between your device and our servers is protected using 256-bit SSL/TLS encryption, ensuring your sensitive information cannot be intercepted by unauthorised parties.

In addition, we use:

• Two-factor authentication (2FA) for login security.
• Password storage using bcrypt hashing algorithm, which is non-reversible.
• 24/7 monitoring by our in-house cybersecurity team.
• Regular data backups and tested disaster recovery procedures.
• Role-based access control (RBAC) for internal staff.

5. Third-Party Information Sharing

Dada 44 only shares your information with trusted third parties in limited and specific circumstances:

• Payment Providers: Transaction data is shared with licensed payment processors to facilitate deposits and withdrawals.
• Technical Service Providers: Hosting, analytics, and security companies bound by strict confidentiality agreements.
• Regulatory Authorities: When required by law, court order or official government investigation.
• Anti-Fraud Partners: Minimum data required to detect and prevent fraudulent activity.

We do not sell or rent your data to any third party for independent marketing purposes. All third-party partners are required to adhere to data protection standards equal to or higher than our own.

6. Cookies and Tracking Technologies

The dada44 website uses cookies and similar technologies such as web beacons and pixel tags to enhance your experience. The types of cookies used include:

• Essential Cookies: Required for core website functions such as login and session management.
• Performance Cookies: Collecting anonymized analytics data to help us understand how users interact with the platform.
• Functional Cookies: Saving your preferences such as language and display settings.
• Marketing Cookies: Used to display relevant advertisements and measure the effectiveness of promotional campaigns — only with your consent.

You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of some parts of our website.

7. Your Rights as a User

Under Malaysia's Personal Data Protection Act 2010, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal information we hold about you.
• Right of Rectification: Request correction of inaccurate or outdated information.
• Right to Withdraw Consent: Withdraw marketing consent at any time without affecting prior processing.
• Right to Object: Object to the processing of your data for specific purposes, including direct marketing.
• Right of Erasure: Request data deletion under certain circumstances, subject to legal record-keeping obligations.

To exercise any of the above rights, please contact our support team via the platform or the official email address listed at the bottom of this page. We will respond to your request within 14 business days.

8. Data Retention Period

Dada 44 retains your personal information for as long as necessary to fulfil the purpose of collection, comply with legal requirements, and resolve any disputes. Generally:

• Active account information is retained for the duration your account remains active.
• Financial transaction records are retained for a minimum of 7 years in accordance with Malaysian legal requirements.
• Technical logs and analytics data are retained for 12 to 24 months.
• Upon account closure, certain information may be retained for up to 5 years for compliance and dispute resolution purposes.

9. Privacy Policy Amendments

Dada 44 reserves the right to amend this Privacy Policy from time to time to reflect changes in law, technology, or our business operations. Any significant amendments will be communicated to you via your registered email or a clearly displayed notice on our website at least 14 days before taking effect.

The latest effective date is always displayed at the top of this page. Continued use of the dada 44 platform after any amendment takes effect constitutes your acceptance of the latest version of this Privacy Policy.